Overview
Role: Senior Marketing Communications Specialist responsible for developing and executing integrated digital marketing strategies to support business objectives, promote Honda and Acura financing products, and enhance customer experiences across digital platforms.
Key Responsibilities:
- Manage digital media campaigns, including paid search and social, from planning to optimization and reporting.
- Collaborate with agency partners, stakeholders, and internal teams on creative production, asset management, website and app enhancements, and campaign measurement.
- Lead initiatives in emerging trends such as AI-driven search and Answer Engine Optimization (AEO).
- Support cross-functional projects, social media, and customer inquiries, ensuring compliance and stakeholder approvals.
Qualifications & Skills:
- Bachelor's degree with 5+ years in digital marketing, media planning, or related fields.
- Proven experience in managing paid search and multichannel campaigns, vendor relationships, and digital experience projects.
- Strong project management, analytical, and communication skills.
- Preferred background in marketing technology, CX principles, and AI-powered search trends.
Working Conditions: Remote-eligible up to 20%, based in Torrance, CA, with some travel. Emphasizes collaboration, innovation, and career growth opportunities.