Overview
Role Overview: The Senior Marketing Communications Specialist develops and executes integrated digital marketing initiatives that promote automotive financing products and enhance customer experiences across digital platforms.
Key Responsibilities:
- Design and implement digital media strategies supporting marketing and sales objectives.
- Manage creative strategies for consumer campaigns, including asset development and digital content management.
- Collaborate with cross-functional teams such as Customer Experience, MarTech, IT, and analytics to optimize digital initiatives.
- Support website and mobile app enhancements, User Acceptance Testing (UAT), and digital product development.
- Monitor and leverage AI-driven search trends and digital marketing innovations to improve engagement.
- Coordinate social media content scheduling and campaign execution with agency partners.
- Assist with special projects and provide team support as needed.
Qualifications & Skills: A Bachelor's degree in Marketing or Business, with 5+ years in digital marketing, media planning, paid search, and campaign management. Expertise in digital channels, analytics, campaign optimization, and agency relations is essential. Knowledge of digital tools, customer journey principles, AI trends, and project management is required. Automotive or regulated industry experience is preferred.
Work Conditions: Hybrid work environment with remote eligibility up to 20%, based in Torrance, CA, with minimal travel.